SaaS LTV Calculator

Free online Saas LTV Calculator shows the average revenue per account and ltv of customer

What is LTV?

Customer Lifetime Value (LTV) represents the average revenue that a customer generates before they churn, offset by gross margin. LTV in SaaS is only ever used as a forward-looking estimate of the future, but calculating a reasonable estimate allows you to make smarter decisions for your business.

How is LTV useful?

  • Balancing customer acquisition spend If I know my LTV is ‘X’, I can confidently spend ‘Y’ to acquire customers without much risk.
  • Determining payback period How long does it take for a customer to “pay back” their acquisition cost? The longer this is, the more risk there is tied up in the business.
  • Investor reports Many investors in SaaS want to see LTV as a part of their “health” assessment of a prospective investment.

more info: more on SaaS LTV

Your data
Number of customers
ARPA
Gross margin
Churn
MRR
Expansion
Your result
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SaaS calculation

Your SaaS customers Life Time Value is:

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